Talaga bang napalitan ng isang AI Tool na ito ang libu-libong mga marketer?
Oo, isang manunulat na gumagamit ng alyas na Benjamin Miller ang namuno sa grupo ng mahigit 60 manunulat at editor sa isang tech company na nag-i-specialize sa data resale. Nagpasya ang kumpanya na bawasan ang gastusin sa pamamagitan ng pagpapatupad ng AI para i-automate ang paggawa ng content. Sa simula, ang AI ang gumagawa ng mga outline para sa mga artikulo, na siya namang bubuuin ng mga human writer. Gayunpaman, mabilis na lumipat ang kumpanya sa paggamit ng AI para sa buong artikulo, na nagresulta sa pagtanggal sa karamihan ng mga staff sa pagsusulat. Nanatili si Miller para i-edit ang content na gawa ng AI, ngunit sa kalaunan, tinanggal din siya dahil lumipat ang kumpanya patungo sa full automation.
Yes, a writer using the alias Benjamin Miller led a team of over 60 writers and editors at a tech company specializing in data resale. The company decided to cut costs by implementing AI to automate content creation. Initially, the AI generated outlines for articles, which the human writers would then develop. However, the company soon transitioned to having AI produce entire articles, resulting in the dismissal of most of the writing staff. Miller remained to edit the AI-generated content, but eventually, he too was let go as the company moved towards full automation.
AI is reshaping industries, and nowhere is that shift more visible than in content creation. What started with blogs and written articles is now accelerating into video : the most powerful and persuasive format businesses can use today. Video isn't just content; itâs communication at scale. It builds trust, captures attention, and converts better than any other medium. But creating high-quality videos has traditionally been slow, expensive, and highly technical : making it inaccessible to most individuals and small teams. That's where AI steps in again.
Reid Hoffman, co-founder of LinkedIn, calls AI a "huge intelligence amplifier" : not something that replaces humans, but something that enhances what we can do. VideoGen puts that idea into practice. Instead of needing an entire production team, marketers, founders, educators, and creators can now go from idea to publish-ready video in minutes. Whether you're trying to grow your audience, pitch a product, explain a concept, or train your team: VideoGen helps you do it faster, without sacrificing quality.
âVideoGen is awesome to scale up video production and improve turnaround time... The complex process of video editing, which could take days or months, now takes minutes!â - Ary Mas-Aranguiz, L&D Manager @ Google Fiber.
Just type your message, and VideoGen turns it into a polished, ready-to-watch video: complete with voiceover, visuals, timing, pacing, and edits. No editors, no learning curve, no delays. You donât need to be a designer or video expert. You just need your message.
In seconds, have a professional video with an AI narrator, captions, and copyright free music.
David Grossman
