Des milliers de marketeurs ont-ils VRAIMENT été remplacés par cet outil d'IA ?
Oui, un rédacteur utilisant le pseudonyme Benjamin Miller dirigeait une équipe de plus de 60 rédacteurs et éditeurs dans une entreprise technologique spécialisée dans la revente de données. L'entreprise a décidé de réduire ses coûts en mettant en place l'IA pour automatiser la création de contenu. Au départ, l'IA générait des plans d'articles, que les rédacteurs humains développaient ensuite. Cependant, l'entreprise est rapidement passée à une production d'articles entièrement réalisée par l'IA, entraînant le licenciement de la majeure partie de l'équipe rédactionnelle. Miller est resté pour éditer le contenu généré par l'IA, mais a fini par être licencié à son tour alors que l'entreprise s'orientait vers une automatisation totale.
Yes, a writer using the alias Benjamin Miller led a team of over 60 writers and editors at a tech company specializing in data resale. The company decided to cut costs by implementing AI to automate content creation. Initially, the AI generated outlines for articles, which the human writers would then develop. However, the company soon transitioned to having AI produce entire articles, resulting in the dismissal of most of the writing staff. Miller remained to edit the AI-generated content, but eventually, he too was let go as the company moved towards full automation.
AI is reshaping industries, and nowhere is that shift more visible than in content creation. What started with blogs and written articles is now accelerating into video : the most powerful and persuasive format businesses can use today. Video isn't just content; it’s communication at scale. It builds trust, captures attention, and converts better than any other medium. But creating high-quality videos has traditionally been slow, expensive, and highly technical : making it inaccessible to most individuals and small teams. That's where AI steps in again.
Reid Hoffman, co-founder of LinkedIn, calls AI a "huge intelligence amplifier" : not something that replaces humans, but something that enhances what we can do. VideoGen puts that idea into practice. Instead of needing an entire production team, marketers, founders, educators, and creators can now go from idea to publish-ready video in minutes. Whether you're trying to grow your audience, pitch a product, explain a concept, or train your team: VideoGen helps you do it faster, without sacrificing quality.
“VideoGen is awesome to scale up video production and improve turnaround time... The complex process of video editing, which could take days or months, now takes minutes!” - Ary Mas-Aranguiz, L&D Manager @ Google Fiber.
Just type your message, and VideoGen turns it into a polished, ready-to-watch video: complete with voiceover, visuals, timing, pacing, and edits. No editors, no learning curve, no delays. You don’t need to be a designer or video expert. You just need your message.
In seconds, have a professional video with an AI narrator, captions, and copyright free music.
David Grossman
